QIUJI ZHAO
Interaction designer
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JourneyGenerator

Journey Generator is a play (experience) designed for the visitors at National Gallery of Denmark (SMK).

 

Journey Generator @ sMK

Journey Generator is a play (experience) designed for the visitors at National Gallery of Denmark (SMK).

 
 

PRIJECT OVERVIEW

Create objects of play that address the social forms of the National Gallery of Denmark. Employ creative research strategies derived from different fields to expand notions of play.

Duration: One week

Team: Hannah(KADK), Lonnie(KADK), Noah(Parsons), Qiuji(Parsons), Vector(KADK)

My role: User experience design/ Interface design

 

PROBLEM

Can play transform players? Can play be found inside the social forms of daily life? Can creative practice function as a form of research? Can the creative process itself become an object of play?

Museum is a treasure cave, and the visitor is the explorer. Could play drive them to explore the cave deeper but with more fun?

 
 
 

FLOWCHART of J-G

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RESEARCH & IMPLEMENTATION

 

Working with graduate students at Royal Danish Academy of Fine Arts (KADK), we explored these and other questions by creating objects of play that address the social forms of the art museum. More specifically, we’ll work with the National Gallery of Denmark. This project will employ creative research strategies derived from social practice art, participatory design, the iterative design process, and other fields to expand notions of play.

 
 
 
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  1. Research and gather all the proposals together.

  2. Sort through them.

  3. Pick the topic

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Morphological charts

This method give us bunch of ideas. Some of them are ridiculous, but others are fantastic.

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We decide to assign visitor paintings by asking random questions to them.

PLAY TEST ONE.

We provide the visitor a guid card which gives visitor a hint

of the painting, and it will be a start point of their whole journey.

 
 
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Feedback:

  • Word map is really vague, and it is really hard for people to find the painting.

  • After the visitor finally find the painting, the experience doesn’t bring any extra information to the visitor.

  • Location of our desk.

 
 

PLAY TEST TWO & FINAL MODEL

 
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THANKS FOR WATCHING